Introduction to Digital Marketing and AI (10 mins)

- Overview of digital marketing and AI, including examples of AI tools.

Understanding ChatGPT and Its Applications (20 mins)

- Introduction to ChatGPT and its uses in content creation, customer service, and personalization.

Content Creation with ChatGPT (30 mins)

- Hands-on session to generate marketing content using ChatGPT.

AI Tools for SEO and Analytics (20 mins)

- Overview and use of AI SEO tools and analytics for keyword research and campaign tracking.

SEO Optimization with AI Tools (20 mins)

- Practical exercise on keyword research and webpage optimization using AI SEO tools.

AI in Social Media Marketing (15 mins)

- Exploration of AI tools for social media management, listening, and content personalization.

Social Media Strategy Using AI Tools (15 mins)

- Hands-on session to develop a social media strategy with AI tools.

Customer Engagement and Personalization with AI (15 mins)

- Discussion on AI-driven chatbots, virtual assistants, and email campaign personalization.

Q&A and Wrap-Up (10 mins)

- Open floor for questions, recap, and additional resources.